Everything hoteliers need to know about the Alternative Lodging Industry in 2023
Alternative lodging options, also referred to as short-term rental properties or “Airbnbs”, have grown in popularity in recent years and are increasingly seen as a viable alternative to traditional hotels. As a hotelier, it’s important to be aware of this new neighbour, it’s value drivers and KPIs in order to stay competitive and attract a diverse range of guests to maintain or win market share.