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Best Media Info: In her new role, Coles will collaborate closely with Martin Vinter, Business Head, to lead the new office, drive new business and creative projects| Advertising News
Schbang UK appoints Sarah Coles as Creative Director
Best Media Info: In an interaction with BestMediaInfo.com, the founders of Schbang spoke about the agency’s growth strategy in 2023, challenges in marketing and competition| Digital News
Taking India to the world: Schbang's mantra as it launches London office
Advertisers can no longer reach mass audiences at scale by running TV ad campaigns alone Independent marketing and media consultancy Ebiquity has created a new pan-media metric, which it claims can better quantify the increasingly fickle advertising attention span of TV viewers and social media members. Contained within a new research report, The Challenge of Attention, the composite metric allows direct comparisons of attention on TV and digital media by calculating the respective attentive seconds per thousand impressions (aCPM). Do we have your attention? Billed as a first of its kind meth...