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They're running the ad giant's top revenue-making divisions and guiding the new CEO on advertising, data, media, PR, and technology.

April 7, 2021 10:58 by CALUM JASPAN Initiative chairman Mat Baxter has labelled the $80 fee to access the pitch documentation for a World Vision media tender, “exactly the sort of bad behaviour that needs to disappear from our industry”. Baxter’s comments on a LinkedIn post come as industry leaders express concern about the precedent that could be set by the $80 fee to access tender documents for World Vision Australia’s media pitch. It was reported yesterday that World Vision has placed the account out to tender via the third-party platform Procurement Australia, with the access fe...

Bite Of The Apple Another day, another platform, another investigation. This time, Apple is under scrutiny by the Competition and Markets Authority (CMA), the UK’s antitrust regulator, over whether Apple “imposes unfair or anticompetitive conditions on app developers.” According to The Wall Street Journal, the investigation started after developers complained about Apple’s rules, such as requiring that all apps on iPhone and iPad devices must be distributed through Apple’s App Store. “At the core of the antitrust concerns is how much control and share of revenue technology giants ...

Baxter will serve as chair of Initiative before taking up a new leadership role at IPG focused on 'transforming and elevating' other areas of the group's portfolio.

L-R: Baxter, Armstrong Initiative has elevated US CEO Amy Armstrong to a global remit, as the agency's current leader Mat Baxter is set to take on a new leadership role at parent IPG. Baxter, who has been global CEO of the media agency for four-and-a-half years, has been handed a global chairman role at Initiative, which he will serve for the remainder of 2021. He will take up an additional leadership position at IPG "in the coming months". Australia-born Baxter has been with IPG for more than 10 years, first joining in 2010 as CEO of UM Worldwide. He relocated to New York in August 2015 t...