Want new, engaged and young readers? Make them play!
The gamification of news keeps proving successful for news media websites.
Source: themediaonline.co.za
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How The New York Times and others are betting on puzzles like Wordle
The NYT isn't the only publishers experimenting with puzzles as a way to lock in subscribers or generate a little extra revenue on the side.
Source: pressgazette.co.uk
New Telegraph app strategy: Unified app helps boost subscriptions
The head of the redesign of the Telegraph app has said that the one-app strategy has been a “key enabler” in the company hitting its 2021 subscriber goals.
Source: pressgazette.co.uk