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Introduced by a bipartisan group of lawmakers focused on antitrust issues, the Competition and Transparency in Digital Advertising Act bill seeks to tear down the walled gardens. If passed, Google and Meta would be forced to break up their multi-billion-dollar advertising arms. The Drum surveys top advertising and media leaders on how the bill could send shockwaves through the industry.
After 120 days of session, some, inevitably, made gains, while others – not so much.
The lighter side of the Capitol, usually.
The 2022 session did not lack for bizarre moments – thanks to quirky behavior by lawmakers and others.
Introduced by a bipartisan group of lawmakers focused on antitrust issues, the Competition and Transparency in Digital Advertising Act bill seeks to tear down the walled gardens. If passed, Google and Meta would be forced to break up their multibillion-dollar advertising arms. The Drum surveys top advertising and media leaders on how the bill could send shockwaves through the industry.