Closer Car Dealer-OEM Collaboration Urged
Collaboration all comes down to the manufacturer, says
Source: wardsauto.com
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Online Car Shopping: Making Sales or Turning Customers Away?
/PRNewswire/ -- Car buying has become a version of online dating as customers are swiping through a series of prospective dealers. The goal is a long-term...
Source: prnewswire.com
Dean Stoneley to Lead FordDirect as CEO
/PRNewswire/ -- FordDirect, a joint venture between Ford Motor Company and its franchise Dealers, announced today that Dean Stoneley will become the company's...
Source: prnewswire.com
FordDirect CEO Matt VanDyke named president of Shift Digital
Matt VanDyke, a longtime Ford Motor Co. marketing executive who last year became CEO of the company's FordDirect joint venture with dealers, is leaving the automaker to become president of Shift Digital, a Troy-based digital marketing vendor. VanDyke will assume the new role June 28. …
Source: crainsdetroit.com
A top exec leaves role as liaison between Ford Motor and its dealers
Ford Motor Company loses Matt VanDyke, a liaison to dealers who delivered marketing expertise during this time of transition. Successor named.
Source: freep.com