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The metaverse, climate, inclusivity, commerce and health consciousness are the five major consumer trends to watch this year, says Wunderman Thompson Thailand, a marketing communications agency.
To encourage responsible consumption and staying home, Heineken Lao teamed up with Wunderman Thompson to deliver a fresh and safe festive celebration and experience at home called the Heineken Star Festive BBQ.
Little Black Book, Wunderman Thompson Thailand's star BBQ encourages responsible end of year celebrations in small groups
Thais top list of shoppers most likely to spend online 7 published : 1 Jul 2021 at 06:35 7 Thais lead the world in online shopping following a behavioural shift during the pandemic. (Photo by Varuth Hirunyatheb) Thais lead the world in online shopping following a behavioural shift during the pandemic as people move towards e-marketplaces, says Wunderman Thompson, a global marketing communications agency. This was reported in the company's Future Shopper 2021, a global survey of 28,000 respondents in 17 markets, including 1,025 from Thailan...
news Changes in behaviour predicted The Bangkok Post © The Bangkok Post Ms Tan suggests cloud gaming is on the rise. Travel and hospitality redesigns, live commerce, cloud gaming, hygienic food delivery as well as fitness and well-being are among major trends gathering pace in Thailand, says Wunderman Thompson, a global marketing communications agency. “The pandemic has been shaping consumer behaviour and the impact will continue to evolve in many sectors so marketers and brands will need to catch up,” said Maureen Tan, chief executive of Wunderman Thompson Thailand, di...