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glamorous young woman named patrizia. >> she loved good style, she was ambitious, and she had been pushed by her mother to not only marry well but to marry a big name. >> patrizia's stepfather owned a successful trucking business, so patrizia had money but she lacked the social status, to which the gucci's belonged. nevertheless, maurizio fell head over heels for patrizia and proposed to her on their second date. >> she was incredibly beautiful, she was compared to elizabeth taylor. but i think it was actually her personality that made her very dynamic. >> dan wickford was peoples magazines editor-in-chief. >> she's very fun, very funny and very clever. she knew what she wanted and she went out to get it. so she wanted to get to that next economy of society and she met maurizio and found her way. >> she found her way but she found love too, right?

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gucci store in naples. one thing was strange though. maurizio and patrizia were known to be a bit superstitious. and in their social circles, pina was rumored to be some sort of psychic. andrea miranda heard pina's name when maurizio would allow him to go on a business trip because of a premonition she had. >> i had to fly to hong kong and you came to me and you said you cannot go, you cannot go, you cannot go. you can't fly to hong kong. and i said why on earth? and he said pina, pina said maybe there is a problem on the plane. >> maurizio clearly believed she had powers, perhaps dark powers. he told his girlfriend sheree that pina it was the reason it had taken him years to leave patrizia even though he had fallen out of love with her. >> he didn't want to go because he didn't want to be chased down by pina. >> sheree says that after maurizio finally mustered up the courage to leave, he became convinced that patrizia was going to use pina's powers to exact revenge on him. like when one of creole's masks finally fell and broke through the ships floor -- >> he believed that that was part of patrizia and pina we had the boat exercised. he thought they were doing

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of gucci. he died a bitter man in 1990. >> aldo's funeral was very painful and maurizio comes down from milan but, you know, the animosity is so great that they just give him the cold shoulder. the resentment was through the roof. >> now, five years later, the prosecutor wondered where the seeds of murder planted in that vicious family feud? let talking to the family members, it was clear that there was a lot of feeling of resentment and betrayal, right? >> translator: i'm not sure about betrayal but there surely was resentment [end of translation] >> while investigators wondered about that, they were also pursuing a new lead -- they found that almost as soon as maurizio to control of gucci, his life of outrageous luxury and conspicuous consumption caught up with him. >> i knew how much money he

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>> their renovation came five years and the cost, $25 million. >> i think he was used to luxuriant surrounded himself with as much as he could. because he was brought up that way. he lived that life. and i don't know if he had any boundaries. it didn't occurred to him. >> maurizio started sponsoring sailing teams and races all over the world. he brought patrizia who didn't quite fit in. >> maurizio what arrived by helicopter and often she would accompany him and she reminded me of joan collins. she was dripping in jewels and makeup and heels, it was not appropriate because you're sailing. you are in sneakers, and jeans. and she would stand there and, i don't even know what she was thinking, but she would not participate in the out all. she seemed above it all and can be bothered by it. >> patrizia not only strutted her stuff in high society, she did it at gucci to. >> she tried to make decisions for him as far as who he would work with and tried to steer him in the direction that she thought the company should go in. that's how she was using her marriage. she wanted more money. more, and more, and more, and more. >> so maurizio had described his father as being domineering,

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son an ultimatum. it's either her or me. the choice maurizio made would be life-changing. but in ways he could not foresee. >> coming up -- >> she reminded me of joan collins. she was dripping in jewels, and makeup, and heels. >> she was a person who was very used to getting her way. >> love or family. which would maurizio choose? >> there was a lot of anger and frustration, and jealousy. this was not a friendly family environment. >> when dateline continues. ts is my passion. i work out whenever i can. but with my moderate- to-severe eczema, it can be tough. my skin was so uncomfortable. the itching was so bad. now, i'm staying ahead of my eczema. there's a power inside all of us to live our passion. and dupixent works on the inside to help heal your skin from within. it helps block a key source of inflammation inside the body that can cause eczema. so adults can have long-lasting clearer skin and fast itch relief.

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of maurizio gucci. in one corner, patrizia reggiani, the up and coming socialite what captured his heart. in the other, this maurizio is dominating father who believed patrizia was only in it for the money and the name. not only did rodolfo not approve, didn't he give maurizio an ultimatum? >> he said it's either me or her and love did prevail for maurizio. he chose to marry patrizia. >> rodolfo was furious, he

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fraud, maurizio with help from his personal driver luigi escape to his swiss villa. >> when he got to -, he called me he, said you can't believe what happened to me. luigi ran in and he said the police looking for you have to leave now, he left to the back door got on a motorcycle and took off. >> from his swanky swiss lair, maurizio plotted his revenge. as only a gucci could. he partnered with an investment bank and together, they identified a weakness in aldo law's family alliance, a son who carried his own grievances against aldo and was more than willing to sell his share of the company. once he did, there was nothing the remaining family members could do to stop maurizio from becoming gucci's top dog. >> i go to all the other cousins, one by one, individually, and i tell them the game is over here. >> with their power gone, it was fairly easy to persuade the rest of the family to cash in and sell their gucci shares. >> was there a sense of betrayal as well though? >> yeah, there was a sense of

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>> but while maurizio was feasting on the finer things in life, patrizia was being devoured by rage. >> we'd go to st. moritz and we'd have to leave because someone would call, she's on her way. everybody had to clean up and pack and leave. we just leave. because he didn't want to have the confrontation. she's very confrontational. >> sheree said patrizia was so angry, she prevented maurizio from seeing his daughters for months at a time. it was all a bit much to handle for young suburban woman like sheree. so after five years, sheree called it quits. >> i got tired of traveling back and forth, i got tired of the drama. we got was never ending. i can handle it anymore.

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>> now, five years later, prosecutor not chireno wondered where the seeds of murder planted in that vicious family feud? let talking to the family members, it was clear that there was a lot of feeling of resentment and betrayal, right? >> translator: i'm not sure about betrayal but there surely was resentment [end of translation] >> investigators wondered about that, they were also pursuing a new lead -- not sure enough found that almost as soon as maurizio to control of gucci, his life of outrageous luxury and conspicuous consumption caught up with him. >> i knew how much money he inherited to the penny. i knew the bankers, i knew everybody. so i knew he was spending money. it was not very smart to spend.

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