CNN CNN News Central June 4, 2024 15:54:00
Could be a double feature in itself. >> talk about at least with "barbie" there seems to have been a really aggressive social media campaign, but also a lot of brand partnerships. talk about, perhaps, what we saw here that really worked for "barbie" and we may see more of in the future? >> it's not just about mattel, not just about warner brothers discovery and the success around this movie. it's the other brands that are hopping on the bandwagon. airbnb, burger king has a pink sauce, you have crocs with special shoes, and the social media element of this is amazing. i mean, you have young gir...
Source: archive.org
