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"Deepfakes seem to tap into a really visceral part of people's minds," Henry Ajder, a UK-based deepfakes expert, told Insider. "When you watch that Tom Cruise deepfake, you don't need an analogy because you're seeing it with your own two eyes and you're being kind of fooled even though you know it's not real," he said. "Being fooled is a very intimate experience. And if someone is fooled by a deepfake, it makes them sit up and pay attention." The good news: it's really hard to make such a convincing deepfake. It took Ume two months to train the AI-powered tool that generated the deepfakes, 24...

Leonie Bos An increasingly large proportion of video content online will be synthetic in 2021 – meaning wholly or partially generated by AI. Some of it will be benign, and even hilarious, such as the YouTubers who are using the power of AI to deepfake Nicolas Cage into every Hollywood movie ever made – but there will be plenty that have been created with wholly malicious intent. Indeed, the first widespread use of synthetic media – non-consensual deepfake pornography, which almost exclusively targets women – has proliferated wildly since it first emerged at the end of 201...

>> it is an honor -- >> that is not lady gaga tanding next to bradley cooper. that's me. my face replacing lady gaga. >> reporter: and at the gamy's, there i am again. >> thank you, elton. i love you. >> reporter: sure, it is innocent enough. but the technology that makes this possible makes it easier than ever to manipulate video even putting words in people's mouths. it is called a deep fake. >> we're at a point where deep fakes are very realistic and the technology is only going to get better. >> reporter: jeff smith studies deep fakes at the national center for media forensics at the unive...

There i am again. sure, it's innocent enough, but the technology that makes this possible makes it easier than ever to manipulate video, even putting words into people's mouths. it's called a deep fake. >> we're at a point where deep fakes are very realistic and the technology is only going to get better. >> jeff smith studies deep fakes at the national center for media forensics at the university of colorado. he made those lady gaga deep fakes for us. >> every facial express she makes, morgan makes. we've put morgan at the golden globes. >> how did he make such a convincing fake? with free so...