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linkedin PR legend Howard Rubenstein passed away Tuesday (December 29) after a career in public relations spanning more than 60 years. His death was announced Tuesday night by his son Steven, president of Rubenstein, the PR firm founded in Brooklyn by his father in his mother’s kitchen in January 1954. Rubenstein said: “It is with great sadness that I share the news that my father, Howard J. Rubenstein, passed away today after 88 years of what can only be described as a big, full life.” He went on to say: “My dad saw himself as a kid from Bensonhurst, a Harvard Law School dropout who had been afforded enormous opportunity in and by New York City. But that narrative understates how hard he worked to become one of the most sought-after counselors and advisers to leaders, businesses, and civic institutions. ....
Howard J. Rubenstein, Public Relations Impresario, Dies at 88 He polished the tarnished images of the rich, the famous and the flawed, with clients that included Donald J. Trump, Rupert Murdoch and George M. Steinbrenner. Howard J. Rubenstein in his office in 2004. When crises struck celebrities, politicians, corporations or cultural institutions, he was a fixer of choice.Credit.Vincent Laforet/The New York Times Dec. 29, 2020 Howard J. Rubenstein, who softened life’s blows and polished the tarnished images of the rich, the famous and the flawed for more than 65 years in becoming New York’s pre-eminent public relations impresario, died on Tuesday at his home in Manhattan. He was 88. ....
UpdatedWed, Dec 30, 2020 at 9:43 am ET Reply Howard Rubenstein with Derek Jeter at Yankee Stadium. Rubenstein, who did work for team owner George Steinbrenner for years, loved the Yankees. (Rubenstein Associates) COMMENTARY It was October 1996, and the New York Yankees were playing the Braves in the World Series when I got a call asking if I wanted to sit in owner George Steinbrenner s box for game two. Calling it a box is pretty much the definition of understatement, as I recall it being substantially larger than my apartment at the time. The Yankees had been clobbered the night before, and there wasn t a lot of hope that the night would be different (in fact, they would lose that night but then win the next four to take the series). ....
Howard Rubenstein, PR s dean of damage control, dies at 88 Patrick Oster, Bloomberg FacebookTwitterEmail His death was announced by his son Steven, the president of Rubenstein Associates Inc. Once called New York s No. 1 public relations man by the New York Times, Rubenstein used his personal connections among politicians, real estate moguls, media owners and entertainment stars to promote the best interests of his clients. In 1999, when his firm celebrated its 45th anniversary, it had about 500 accounts that generated $30 million a year, according to a Times story at the time. His client list for decades was populated mostly by famous people who had paid him to make them look good. They included personalities such as Donald Trump, who once fired Rubenstein over his handling of news coverage of Trump s messy divorce from his first wife, Ivana before later hiring him back. He also represented George Steinbrenner, the owner of the New York Yankees. ....