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Major Email Providers Add Brand-Verification Technology to Help Thwart Phishing Google and other large providers are adopting BIMI, a technology for authenticated branding that could help drive security to reduce phishing attacks that use the logos of popular firms. Robert Lemos PDF Phishing attacks that pose as major brands have increasingly caused headaches for users and raised questions over who should foot the bill for securing e-mail. The eventual victim—consumers and business users—typically have few security options aside from turning up the knob on their message-security software...

To embed, copy and paste the code into your website or blog: In the face of the ever-growing threat of cyberattacks disguised in emails from phishers, impostors and other increasingly sophisticated security scammers, Google has launched a tool to allow organizations to fight back by badging their emails with authenticated brand logos. The AuthIndicators Working Group, the developers of the authentication standard, announced that Gmail is widely supporting its standard, which will help assure Gmail's approximately 1.8 billion users of the origins of the emails they receive, reducing the risks ...

We may earn a commission when you click links to retailers and purchase goods. More info. Gmail announced this week that BIMI is inbound in a more widespread capacity, which for us consumers, means more logos in place of letters when you see a new email pop into your inbox. BIMI is Brand Indicators for Message Identification, which not only allows companies to include a logo when they send out emails, but also improves the security of your messages. According to Google, BIMI, “enables organizations that authenticate their emails using Domain-based Message Authentication, Reporting, and Con...

Company's momentum reflects market need for robust comprehensive email security solutions Red Sift, a leading provider of vital cybersecurity products, today announced significant growth in its

PHOTO: Adobe One of the main issues with email marketing is earning the trust of the people on your email list. That's because most people are sick and tired of sifting through cold, spammy emails every day. In fact, with 293.6 billion emails being sent and received each day according to Statista, marketers who genuinely have something to say, have a really though jobs trying get people's attention.  Leveraging BIMI is one of the tools marketers use to improve their emails' chances of being perceived as non-spammy and legitimate. It's one way of proving to your recipients that you are a leg...