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Marketing procurement seeks better, smarter metrics in 2024

WFA research shows that teams are looking at creative and production as well as media in their bid to identify savings for 2024. Many company target setters fail to understand marketing, increasing barriers between procurement, marketing and the rest of the organisation. New research reveals that marketing procurement teams at big global brands are frustrated with their current KPIs and want to change. In particular they want to broaden the metrics of success beyond savings, with savi. ....

Laura Forcetti , Flock Associates , Delivering Targets , Marketing Procurement , Project Spring , Global Sourcing , Press Release Image , Press Release , Ews Release ,

10 most overweight cities in the US

Discover the top 10 most overweight and obese cities in the U.S., with McAllen, Texas taking the number one spot according to a report by WalletHub. ....

United States , Little Rock , Health Consequences , Overweight Adults , Diabetic Adults , Recreational Facilities ,

10 happiest, unhappiest cities in the U.S.

Discover the happiest and unhappiest cities in the U.S. according to WalletHub s report. ....

San Francisco , United States , Pearl City , Happiest City , Personal Finance , Emotional Well Being , Physical Well Being , Overland Park , San Jose ,

App Store Connect Updated With Metrics for VisionOS Apps

Apple has announced an update to App Store Connect that provides over a dozen metrics for visionOS apps. ....

App Store , App Store Connect , Apple Vision , Store Connect Updated With Metrics ,

The most ethnically diverse cities by size

Discover the top 10 most ethnically diverse cities in the U.S., with four of them located in Maryland. ....

United States , San Diego , Silver Spring , New York , Johns Creek , San Francisco , Las Vegas , Los Angeles , Ethnically Diverse , Personal Finance , Ethnoracial Diversity , Linguistic Diversity , Birthplace Diversity ,