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To spark unique ideas and ensure that messages resonate with employees, a comms team may have outside agency partners take on certain aspects of a project’s execution.
Prioritizing their team’s main goals helps a CMO allocate resources and align efforts with the organization’s overall strategy to achieve its marketing objectives.
/PRNewswire/ -- The PRSA Foundation, an independent, 501(c)(3) charitable organization dedicated to advancing diversity and inclusion within the communications...