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Do you trust AI in customer service? - Vimarsana News

Do you trust AI in customer service?

When it comes to AI in customer service, most customers still prefer to know if they are interacting with a human or a bot.

Merkle Launches Global Composable Commerce Accelerator for Salesforce Commerce Cloud, Partnering with Contentful and Magnolia - Vimarsana News

Merkle Launches Global Composable Commerce Accelerator for Salesforce Commerce Cloud, Partnering with Contentful and Magnolia

/PRNewswire/ -- Merkle, a leading data-driven customer experience management company, today announced the launch of its new global accelerator for Salesforce...

AI could help companies connect with customers like never before - Vimarsana News

AI could help companies connect with customers like never before

But, (as always) there’s a catch

Salesforce research finds business buyer and consumer trust levels in AI decline despite the generative hype cycle - Vimarsana News

Salesforce research finds business buyer and consumer trust levels in AI decline despite the generative hype cycle

Everyone's curious about generative AI, but the trust issue is getting more complicated.

Salesforce survey flags AI trust gap between enterprises and customers - Vimarsana News

Salesforce survey flags AI trust gap between enterprises and customers

Salesforce's survey of 14,000 business buyers and consumers found adopting AI could mean risking a trust gap with consumers.