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Walmart and TikTok have announced that they are teaming up to conduct the first pilot test of a "new shoppable product" experience on the social video app in what will be a first on TikTok in the U.S., per a press release by the retailer. A special event called the "Holiday Shop-Along Spectacular" will be hosted on TikTok the users will be able to buy Walmart's fashion items without having to leave the app during a livestream. The event will take place on Friday, Dec. 18 at 8 p.m. EST on the Walmart profile page on TikTok. A new "shoppable product"
Dive Brief: Walmart will run a first-of-its-kind shoppable livestream on TikTok in the U.S., part of the retailer's holiday marketing, the company announced via blog post. On Dec. 18, 10 of TikTok's top creators will participate in a one-hour variety show program called the "Holiday Shop-Along Spectacular." Social media personalities, including Michael Le — who has attracted over 43 million followers on the app through his dance videos — will showcase both private-label and national brands at Walmart, with an emphasis on apparel. Viewers can tap the videos to learn more about the products...
Kaiser Health News (TNS) â Vaccines that protect against COVID-19 are on the way. What should older adults expect? The first candidates are from Pfizer and Moderna. Both vaccines are notably effective in preventing illness due to the coronavirus, according to information released by the companies, although much of the data from clinical trials is still to come. Both have been tested in adults age 65 and older, who mounted a strong immune response. Seniors in nursing homes and assisted living centers will be among the first Americans vaccinated, following recommendations by a federal advi...
Share it If TikTok wants to fully maximize its opportunity, and truly compete with the big players in the social space, eCommerce will be a key pathway, providing more options for creators to monetize their content, while also moving it into line with the next big shift within the sector. Today, TikTok's taken another step in that direction, with the announcement of a new deal with Walmart that will see the retailer showcase buyable products during a TikTok live-stream, a first of its kind for the platform. As explained by TechCrunch: "During a Walmart livestream, TikTok users will be able ...