Wendy's, burned by CEO comment, vows no price surges for burgers
Wendy's has no plans to raise menu prices at times of peak demand, the company announced Wednesday.
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Wendy's has no plans to raise menu prices at times of peak demand, the company announced Wednesday.
DALLAS: Wendy's said on Wednesday (Feb 28) it has no plans to raise menu prices at times of peak demand, after the US fast food chain was scorched on social media sites for comments its CEO made earlier this month, suggesting it may start testing "dynamic pricing". CEO Kirk Tanner told investors on a call
Wendy's is accused of price gouging after announcing new plans to test dynamic pricing in their menu items. But Wendy's said their announcement was misconstrued.
By Waylon Cunningham and Deborah Mary Sophia DALLAS (Reuters) - Wendy's has no plans to raise menu prices during peak demand, the company said on Wednesday, days after comments from its CEO that the burger chain would start testing "dynamic pricing...
DALLAS (Reuters) -Wendy's said on Wednesday it has no plans to raise menu prices at times of peak demand, after the burger chain was scorched on social media sites for comments its CEO made earlier this month suggesting the chain may start testing "dynamic pricing." CEO Kirk Tanner told investors on a call this month that starting as early as 2025, Wendy's would begin testing features including "dynamic pricing and daypart offerings". Dynamic pricing refers to surge pricing based on demand, especially during peak hours of the day.