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Under the leadership of CRO Michael Strober, Todd Braverman, Brad Epperson and Lori Tavoularis will be focused on a data-driven, multi-platform approach to drive ad sales.
The company is combining its networks and digital assets as a portfolio for upfront negotiations.
Strober will lead the transformation of Nexstar’s sales strategy and work to boost revenues
The newly-created role will lead the "reimagination and execution" of the TV station giant's "new advertising sales and go-to-market strategy"
Nexstar Media Group today appointed veteran sales and advertising executive Michael Strober as executive vice president and chief revenue officer, responsible for leading the reimagination and execution of a new advertising sales and go-to-market strategy for the company. Nexstar said that as its diversified media portfolio has evolved into “a powerful combination of national brands […]