Is Facebook becoming a liability for brands?
Businesses may drive up profits using Facebook in the short term, but new disclosures could soon make the platform a ethical liability for brands.
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Businesses may drive up profits using Facebook in the short term, but new disclosures could soon make the platform a ethical liability for brands.
By bringing to light the consequences of Facebook’s algorithms, whistleblower Frances Haugen's testimony has forced corporations to rethink their relationship with Facebook and use of consumer data, according to digital media experts at the Olin Business School at Washington University in St. Louis.
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