Barry Schwartz
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After more than a decade leading Microsoft Advertising, Rik van der Kooi, the platform’s corporate vice president, announced his departure. Rob Wilk, vice president at Microsoft Advertising, will step up to lead the platform.
With the technology that Xandr will bring, Microsoft will be able to accelerate its delivery of digital advertising and retail media capabilities for an enhanced digital ad marketplace.
Microsoft has entered an agreement to acquire Xandr, a programmatic advertising marketplace, from telecommunications company AT&T. Xandr will...