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If the current conflict between J. Cole, Kendrick Lamar and Drake feels confusing, it's because the artists often hailed as hip-hop's "big three" have never played by the same rules.
J. Cole apologized to Kendrick Lamar on Sunday for his diss verse in "7 Minute Drill." It all ties into a long-running beef between Lamar and Drake.
Pusha T has replied to a fan who called out Drake and his team for not laying a finger on the rapper despite their nearly six-year-long feud.
The rap beef record is perfectly adapted to the streaming era.
Kendrick Lamar captivated the rap world when he took shots at two of the biggest rap superstars around, but so far only J. Cole has answered with 7 Minute Drill.