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Leverage Affluent India narrative to blend Indian luxury traditions with global fashion

The potential for scaling up the collaboration between the European luxury industry and Indian suppliers is immense. This could be achieved through partnerships between Indian and European design schools or by introducing Indian craftsmanship to the global fashion scene ....

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Indian artisans struggle to survive in fashion's 'invisible supply chains'


fashion
Published 2nd May 2021
Indian artisans struggle to survive in fashion s invisible supply chains
Written by Oscar Holland, CNN
Before the pandemic, Gayatri Khanna s Mumbai-based embroidery firm used to work on luxury garments and accessories for some of the world s biggest fashion houses.
Now, she said, some of them won t even answer her calls.
These are people who we have spoken to for years and years, she said during a phone interview. And suddenly there s no news, or even a What s going on? Or, How is the business?
Amid a coronavirus crisis that is pushing India s hospitals to breaking point, collapsing demand for apparel in the West is also having a devastating knock-on effect on the country s craftspeople. Luxury labels that have long depended on the intricate work of embroiderers and beading artists are scaling back production, leaving some suppliers unable to cover costs or pay workers. ....

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