Pladis Introduces New Jacob's Mini Cheddars PMPs
18th May 2021 Pladis is expanding its £75m Jacobâs Mini Cheddars brand with the launch of £1 price-marked packs (PMPs) for three of its flavours. The company stated that the new 105g price-marked formats aim to help independent retailers drive sales among cash-conscious shoppers seeking sharing snacks. Flavours Red Leicester, Nacho Cheese & Jalapeno and the newly-launched Ploughmanâs Cheshire Cheese variant â which were all introduced as part of limited-edition flavour campaigns â will join the existing PMP line-up of Original and Smoky BBQ. Already worth £3m in t...