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Adam burke joins us. He can very much help us understand the business behind them. Also joining us, David Kilpatrick who literally wrote the book on facebook, the facebook effect. And from new york, sarah frier who covers facebook in and out. David kirkpatrick, i want to start with you. We get these Quarterly Earnings and we are reminded yet again aha. Wow. Look at what they are able to do. What is your reaction . We are getting used to days like this. Theyve had four in a row now now that they have figured out mobile. I think it is becoming increasingly clear what a colossal money machine this company can become and is becoming. And whenim out in 2010 i wrote it, i had no idea what happened. I thought it would be a Good Business my book came out in 2010. To that point, this is a company that generated nearly 3 bill ....