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Many marketing leaders are scrambling to give their people more flexible work. And they need to: PWC’s Future of Work report showed 90 per cent of staff want some form of hybrid or remote workplace.
We catch up with Australian-born and New York bred marketer, Michaella Solar, about her work on connecting community, culture and brands, plus her latest CMO role to build a dynamic Australian hospitality group brand
Paul Connell talks to us about the new opportunities for growth at the experience business, what it takes to drive the experience economy, out-of-category marketing experiences, digital transformation and more
Former Telstra Super CMO steps into the newly created position at the industry superannuation fund
Social media app will see consumers choose the brands to interact with, with ads viewed triggering dollars donated to charity