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CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing.
Kate Whitney becomes one of a growing number of marketing leaders taking up board roles
It’s not that your agencies don’t have your best interests at heart – most of them do. But the only way to ensure they’re 100 per cent focused on your business and not growing theirs by scope creep is by setting the guard rails for healthy agency collaboration.
The last few years have thrown a triumvirate of issues at marketers seeking to reach new consumers and grow brand equity.
We explore the dos and don'ts for hiring managers, CMOs and senior marketers when weighing up candidates for a job outside of category or sector expertise