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PetSure CMO, Jenny Williams, details her approach as inaugural marketing chief, her efforts to demonstrate media's effectiveness, and the freedom of building category
Turning your content into customers
Organisations today recognise they must get customer experience right to continue to stay in business. Where there’s often a gap is composing custo...
If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.
From our CMO50 2022 number 1 to AMP's brand reputation, diversity at Anytime Fitness, metaverse at The Iconic and bravery at Tourism Australia, here are our most-read profiles of the year