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/PRNewswire/ -- Global luxury expert Mickey ALAM KHAN has launched Luxury Roundtable, a new international network and luxury program for luxury professionals,...
Augmented Reality has proven to level up businesses to unmatched success. To do the same for your e-commerce store, read more.
New guide details best practices and use cases for impression tracking so app marketers can gain campaign visibility to better measure and optimize overall performance SAN FRANCISCO, June 13, 2023... | June 13, 2023
SINGAPORE, May 9, 2023 /PRNewswire/ -- Researchers from Singapore Management University (SMU) have been recognised for their study on 'Augmented Reality in Retail and Its Impact on Sales' (Volume 86, Issue 1) and honoured with the 2022 AMA/Marketing Science Institute/H. Paul Root Award. The innovative and timely research by Assistant Professor Yong-Chin Tan from City University of Hong Kong (who graduated with a PhD from SMU Lee Kong Chian School of Business), SMU Associate Professor of Marketing Sandeep R. Chandukala and SMU Professor Emeritus of Marketing Srinivas K. Reddyhas been re...
SINGAPORE, May 9, 2023 /PRNewswire/ -- Researchers from Singapore Management University (SMU) have been recognised for their study on 'Augmented Reality in Retail and Its Impact on Sales' (Volume 86, Issue 1) and honoured with the 2022 AMA/Marketing Science Institute/H. Paul Root Award. The innovative and timely research by Assistant Professor Yong-Chin Tan from City University of Hong Kong (who graduated with a PhD from SMU Lee Kong Chian School of Business), SMU Associate Professor of Marketing Sandeep R. Chandukala and SMU Professor Emeritus of Marketing Srinivas K. Reddyhas been re...