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The Modelo Summer Bucket Sweepstakes show June through August can be Dame Time for everybody. We spoke exclusively with the franchise guard ahead of the event.
Now more than ever, consumers are telling brands: “basta de tonterías” — cut the bullshit — when it comes to cultural appropriation. So this year, in honor of Cinco de Mayo — a celebration commemorating Mexico's 1862 victory over the French Empire at the Battle of Pueblo — brands are ditching the offensive costumes and celebrating the rich stories, culture and flavors of Mexico. Here are some of the best Cinco de Mayo campaigns of the year.
Investegate announcements from Modelo, Modelo Honors Cinco De Mayo by Helping People “Cinco Auténtico”