Will Bollywood's present woes affect celebrity brand endorsements?
Consistent box office disappointments coupled with daily boycott calls do not bode well for actors’ brand deals.
Source: afaqs.com
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Hurt religious sentiments among major triggers for ads found 'offending' in last 3 years, says ASCI
A feeling of there being a conspiracy against their faith within people about "hurting religious sentiments" was among the major triggers for complaints against advertisements in the last three years, according to a study by ASCI, the self-regulating body for the industry. Campaigns deemed to be "crossing cultural boundaries" by mocking what is considered sacred and those
Source: deccanherald.com