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While it is a long-term play requiring diligence and patience, becoming a true industry thought leader is an effective way to build a business and a personal brand.

An agency may lose business if its competitors adapt more quickly and show a better understanding of evolving client needs, industry trends and market dynamics.

After several years spent acclimating and adjusting to an even more distributed workforce, agencies remain leaders in this cultural evolution toward hybrid teamwork.

It’s key to understand potential benefits and drawbacks of incorporating AI into an agency's workflow to ensure teams can adapt their practices as the technology evolves.

When a client’s teams work in silos, with key knowledge and expertise spread across different teams and departments, it can hinder a campaign's effectiveness.