Livestream Shopping Expands With Joining of Content, Commerce
Livestream shopping is expanding globally as merchants such as Zara and Amazon tap shoppable content, aiming to drive sales.
Source: pymnts.com
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Pinterest: Consumers Will Adopt Social Commerce If It's Easy
Consumers are increasingly drawn to social commerce, but only if the shopping process is easy to navigate, Pinterest CEO Bill Ready said.
Source: pymnts.com
Pinterest Pins Hopes on Improved Checkout to Boost Sales
Pinterest is improving users’ shopping experiences to drive social media purchasing and close the eCommerce adoption gap between the platform and its competitors.
Source: pymnts.com