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How to persuade someone to take the COVID-19 vaccine Alia E. Dastagir, USA TODAY President-elect Joe Biden receives COVID-19 vaccine, urges Americans to do the same Replay Video The vaccines are coming. Now, how many Americans will actually get them? It's a looming question, perhaps the most important one as the coronavirus continues to surge in the U.S. Medical experts say vaccine-induced herd immunity — when enough people are immune that the virus will find it difficult to spread — is the best way to end the pandemic.  Overall, 60% of Americans say they would definite...

Know your facts, but know that facts aren't everything A 2010 study found that trying to correct someone's perception can have a “backfire effect.” When you encounter facts that don’t support your belief, it actually grows stronger.  It's often an uphill battle to convince someone that a deeply held view is flawed. Human beings are hard-wired for bias. If you’re a new mom who believes vaccines cause autism, do you look for research that shows whether they actually do, or do you Google “vaccines cause autism” to find stories to affirm your belief? Likely the latter, which...

How to persuade someone to take the COVID-19 vaccine Alia E. Dastagir, USA TODAY President-elect Joe Biden receives COVID-19 vaccine, urges Americans to do the same Replay Video The vaccines are coming. Now, how many Americans will actually get them? It's a looming question, perhaps the most important one as the coronavirus continues to surge in the U.S. Medical experts say vaccine-induced herd immunity — when enough people are immune that the virus will find it difficult to spread — is the best way to end the pandemic.  Overall, 60% of Americans say they would definite...

Vaccine politics, skewed by Trump’s polarizing approach, will complicate Biden’s path to a unified pandemic response Christopher Rowland Replay Video UP NEXT Cold, hard science powered the race that produced the first coronavirus vaccine, which was given emergency use authorization Friday evening after the Food and Drug Administration said earlier in the day it would “rapidly work toward” the authorization. The challenge next moves to more-fraught terrain — getting impatient Americans to understand that, while a vaccine is here, most will have to wait. Hospital...