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What bill is trying to do here, it is still early and you cannot tell. Just like we have seen, these are the highermargin products. ,ou are buying oreo cookies ritz crackers, so you have got the high margin. Lower productivity, lower margins than its peers. 3g doing their operational cost cutting overhaul was able to take this company 40 , take that drive powder, get into the transaction, and now that it is trading at the preview trading as it is, the verdure, potentially with pepsi. Erik what i am trying to understand, and maybe you could is why does bill ackerman see a need . Is it a bet on ...

steal market share from their rivals with no intention of benefiting society. the end result would be competition would drive prices down, higher quality products would be introduced to appeal to rival firms and the consumers in front general would be the ultimate beneficiaries of that competitive process. they would get better products at prices just high enough to cover the price of production. it's a remarkable story but as i noted, adam smith himself didn't believe that it was a general description of what happens when selfish people go about their business. erntd .. >> of course...