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How the humble thong sandal became a best-seller, source of fashion controversy, and environmental menace.

Kiwiana stamps issued in 1994 by NZPO. OPINION: What's with those jandals, hokey pokey ice-creams, buzzy bees, Swanndris and gumboots? Far from being random and unrelated objects, these icons of so-called Kiwiana tell a story of late 20th-century nostalgia at a moment of rapid social transformation. Definitions of Kiwiana vary and the term is widely applied to objects, expressions and pastimes that evoke a sense of national identity. But, as sociologist Claudia Bell has argued, it's an identity where Pākehā culture is dominant. When including Indigenous content, Kiwiana has occupied a la...