Creative agencies contribute to Spanish advertisers' business growth
The investment is expected to contribute an estimated R80bn to the country's GDP and support an average of more than 5,700 jobs...
Source: bizcommunity.com
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5 Minutes with... Alejandro Di Trolio
Little Black Book, The Cheil Spain executive creative director on growing up between Venezuela and Italy, his love for locally-inspired ideas and the work he's most proud of creating in 2020
Source: lbbonline.com
How The Spirit of Lola Flores Captured Andalucia's Soul in a Kinetic Campaign for Cruzcampo
Behind the Work 79 Add to collection Rekorder’s Erik Morales talks LBB through his spectacular ‘Con Mucho Acento’ spot, and how he was able to communicate a powerful message from the late Lola Flores… Over 25 years after her death, there is still nobody quite like Lola Flores. The iconic dancer, singer, and songwriter was a true force of nature, known across the globe for what’s been described as her ‘overwhelming personality’ whilst onstage. And it was precisely that spirit of individual strength and empowerment which Cruzcampo aimed to communicate with its campaign, ‘Con M...
Source: lbbonline.com