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Little Black Book, The Cheil Spain executive creative director on growing up between Venezuela and Italy, his love for locally-inspired ideas and the work he's most proud of creating in 2020 ....
Behind the Work 79 Add to collection Rekorder’s Erik Morales talks LBB through his spectacular ‘Con Mucho Acento’ spot, and how he was able to communicate a powerful message from the late Lola Flores… Over 25 years after her death, there is still nobody quite like Lola Flores. The iconic dancer, singer, and songwriter was a true force of nature, known across the globe for what’s been described as her ‘overwhelming personality’ whilst onstage. And it was precisely that spirit of individual strength and empowerment which Cruzcampo aimed to communicate with its campaign, ‘Con Mucho Acento’. When it came to finding the right spokesperson for its ad, therefore, could there be a more suitable voice than that of the late Ms Flores herself? ....