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Through the acquisition, Givaudan takes on Myrissi s E-COs Technology - a sensory translator able to connect fragrance, colour and emotion together using a powerful AI-powered database and deep learning technologies (Getty Images) Fragrance-flavour major Givaudan will acquire French artificial intelligence (AI) firm Myrissi to take on its cutting-edge sensory translating tech that connects smell, colour and emotions, enabling innovative storytelling and fresh consumer engagement around fragrances. The move formed part of Givaudan’s long-term strategy to expand its AI capabilities. The acquisition of Myrissi centred around its E-COs Technology – an AI-powered sensory translator that used deep learning technologies to navigate sight, olfaction and emotion and translate all types of smells, perfumes and aromas into colours and emotions and vice versa. ....