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'Coming 2 America' Hits No. 1 on Nielsen U.S. Streaming Rankings

'Coming 2 America' Hits No. 1 on Nielsen U.S. Streaming Rankings
Todd Spangler, provided by
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“Coming 2 America,” the long-awaited sequel to Eddie Murphy’s 1988 “Coming to America,” was the most-streamed title in the U.S. the week of its premiere, according to new Nielsen data.
The movie, released March 4 on Amazon Prime Video, drew 1.413 billion minutes of total viewing for the week of March 1-7 among U.S. viewers, per Nielsen’s SVOD Content Ratings estimates. African American viewers accounted for 40% of the film’s audience, according to the media measurement firm.
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That put “Coming 2 America” ahead of every other TV show or movie on major streaming subscription services for the period, according to Nielsen — and represents Prime Video’s first No. 1 spot on the rankings.

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Bronner Bros. Creates 'Soul Glo' and Launches 'Zamunda Challenge' to Celebrate Coming 2 America

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ATLANTA, March 15, 2021 /PRNewswire/ -- Bronner Bros., Inc. (BB), the nation's oldest independently-owned Black beauty company announced the launch of its
"BB Goes to Zamunda" Challenge in support of the newly released Amazon Original movie
Coming 2 America. In celebration of Black culture, BB invites its network of over 200,000 professional multicultural stylists and barbers to participate in the "BB Goes to Zamunda" Challenge. As part of the collaboration, BB also created a limited edition "Soul Glo Hydrating Spray," which was distributed to influencers, stylists, and barbers. The long-awaited sequel to the 1988 classic movie,
Coming to America, launched worldwide on Amazon Prime Video on March 5, 2021 and is now officially the #1 streamed movie of the weekend and the #1 opening weekend of any streaming movie in the past 12 months per 3

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'Coming 2 America': Callbacks And Easter Eggs You Might Have Missed

‘Coming 2 America': All the Callbacks and Easter Eggs You Might Have Missed
And the story behind that sneaky “Trading Places” cameoSamson Amore | March 8, 2021 @ 9:05 PM
Photo Courtesy of Amazon Studios
Eddie Murphy’s “Coming 2 America” is a comedy reboot that doesn’t shy away from callbacks. The sequel, which arrived last week, is loaded with references, innuendos and outright repeat jokes from the 1988 original, like the classic Mets jacket getup and even some recycled old footage. Some of the gags are hard to spot if you — like many viewers — were busy taking in the film’s lavish scenery and costume design, so we’ve got your guide to all the easter eggs you may have missed.

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How Amazon Primed 'Coming 2 America's' Successful First Weekend

How Amazon Primed 'Coming 2 America's' Successful First Weekend
Jazz Tangcay, provided by
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As New York City cinemas scrambled to reopen across the country, Amazon Prime worked to build buzz in the lead up to “Coming 2 America’s” March 5 release.
Initially scheduled to be theatrically released by Paramount Pictures on Aug. 7, 2020, the highly anticipated sequel to the 1988 classic was pushed back to Dec. 18, 2020. The film was then sold to Amazon who released it on their streaming service on March 4, a day earlier than planned.
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The film sees Eddie Murphy reprise his role as Prince Akeem. As he ascends to the royal throne of Zamunda, he learns he has a son, Lavelle (Jermaine Fowler), living in Queens. Director Craig Brewer reunites much of the original cast and brings in new faces including Kiki Layne as Princess Meeka and Leslie Jones as Mary, Lavelle’s mother.

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