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Narayan Devanathan to move on from dentsu India - Vimarsana News

Narayan Devanathan to move on from dentsu India

Narayan Devanathan will be moving on from the role of Chief Client Officer (CCO) at dentsu India, ending his 11-year-long stint with the network.

DTC in India: Of woke consumers and eager brands - Vimarsana News

DTC in India: Of woke consumers and eager brands

The future looks bright for the direct-to-consumer or DTC model in India as savvy consumers flock online to have their need gaps addressed by enthusiastic brands. In this Spotlight India series, WARC India Editor Biprorshee Das looks at how DTC brands are changing the way shopping is taking place across the subcontinent.

Source: warc.com
Indian advertising pegged to grow 14.75% to reach Rs 93,119 cr by 2023-end - Vimarsana News

Indian advertising pegged to grow 14.75% to reach Rs 93,119 cr by 2023-end

Indian advertising pegged to grow 14.75% to reach Rs 93,119 cr by 2023-end

Wheels of a consumer-driven economy might move slower: Narayan Devanathan - Vimarsana News

Wheels of a consumer-driven economy might move slower: Narayan Devanathan

Wheels of a consumer-driven economy might move slower: Narayan Devanathan

Budget 2022: A clear push towards a digital economy, start-ups - Vimarsana News

Budget 2022: A clear push towards a digital economy, start-ups

Mumbai: Finance minister Nirmala Sitharaman on Tuesday presented the Union Budget 2022 in Parliament. The minister said that the country is set to clock an economic growth rate of 9.2 per cent in the current financial year, in what was her shortest Budget speech yet. While the budget made no tax concessions for the salaried class, some of the key areas it focussed on was a