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Mumbai: Digital advertising is expected to equal if not surpass TV advertising by 2023, according to findings in dentsu digital advertising report 2022 unveiled on Tuesday. Digital media is expected to grow at 29.5 per cent CAGR to reach a market size of Rs 35,809 crore. It currently stands at Rs 21,353 crore registering a growth of 35.3 per cent over 2020.
Was CEO, dentsu Solutions, president, strategy and integration, dentsu India, as well as Apac lead for strategy and consulting, dentsu Creative
The author believes that in advertising, while empathy and mutual respect direly need to be dialled up, we also need to stand up more actively against some prevalent ways of working
Narayan Devanathan In my last column here, I cribbed about cribbers and reflected upon the mirror as a starting point to solve some of the ad industry’s problems. Over in a not-so-unknown-anymore corner of Substack, the strategist Zoe Scaman’s scathing unshrouding of the ad industry’s worst, and worst-kept, secret may perhaps finally unearth the solution to the invisibility cloak that misogynists in the business have worn forever. Its equally powerful derivative is the #NoMore Declaration, co-created by multiple women in the ad business. Misogyny, like fascism (yes, I...
The pandemic and the resultant lockdowns have impacted every aspect of our lives and behaviours. Digital was embraced in its fullest and e-commerce came into its own with the work-from-home economy. The story in India, one of the worst affected by COVID-19, is no different. With digital shopping becoming a way of life, what is the road ahead for e-commerce brands in the country? In this India Spotlight series, WARC India Editor Biprorshee Das asks if the time is right for e-commerce brands in India to capitalise on a crisis and leapfrog to the next level. This article is part of a Spotlight s...