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The pandemic and the resultant lockdowns have impacted every aspect of our lives and behaviours. Digital was embraced in its fullest and e-commerce came into its own with the work-from-home economy. The story in India, one of the worst affected by COVID-19, is no different. With digital shopping becoming a way of life, what is the road ahead for e-commerce brands in the country? In this India Spotlight series, WARC India Editor Biprorshee Das asks if the time is right for e-commerce brands in India to capitalise on a crisis and leapfrog to the next level. This article is part of a Spotlight series on on what e-commerce 2.0 means for brands in India. Read more ....
The new platform allows users to overlay their recorded videos with popular songs. With a feed of user-generated content, Spotlight will compete with Instagram ....
WARC turns spotlight on Brand Activism in India; expands its team in India adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.