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U.K. Lab-Grown Diamond Ruling Shows Why Words Matter

Last week, the U.K.’s Advertising Standards Agency (ASA), in response to a complaint from the Natural Diamond Council (NDC), ruled that U.K. lab-grown diamond

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Skydiamond Ordered to Cease Misleading Advertising About Its LGDs

British LGD company Skydiamond has been instructed to stop using misleading terms in its descriptions of lab-grown diamonds following

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Natural, Lab . . . and Sky?

Natural, Lab . . . and Sky?
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ASA rules against Skydiamond's misleading marketing of lab-grown diamonds

The UK's Advertising Standards Authority (ASA) has rendered a verdict against Skydiamond, prohibiting the use of advertising containing "misleading" language that fails to clarify their diamonds' synthetic nature

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Ads for British diamond firm banned for misleading 'real' claims

Ads for British diamond firm banned for misleading 'real' claims
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Ads for British diamond firm banned over 'real' claims

The Sky Mining Company, trading as Skydiamond, believed that the ads made clear that their diamonds were not mined from the earth and as such were not naturally occurring diamonds, referred to as natural diamonds

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Should Lab-Grown Diamonds Be Labelled? Regulators (Again) Say Yes.

Should Lab-Grown Diamonds Be Labelled? Regulators (Again) Say Yes.
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Skydiamond adverts are banned for misleading claims about the nature of its gems

The Advertising Standards Authority concluded that advertisements for synthetic diamonds must clearly disclose the nature of the product to prevent misleading consumers

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