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As of October 1, Sorel is back on the market, available to purchase through ReserveBar. Jackie Summers and Fawn Weaver of Uncle Nearest discuss how it happened.
Uncle Nearest Premium Whiskey announced the creation of a $50 million venture fund to invest in spirit brands owned by people of color.
Fawn Weaver, the founder of Uncle Nearest Premium Whiskey, has amassed a $50 million venture capital fund to seed minority-owned spirits businesses.
Illustration by Grey Thornberry Fawn Weaver had been a public-relations firm founder, a bestselling author, and a hospitality executive before she encountered the story of America's first Black master distiller, Nearest Green. It was Green who'd taught Jack Daniel how to make and blend whiskey, and who was known to those closest to him as "Uncle Nearest." Weaver's goal wasn't to build an award-winning business with national distribution; instead, it was to restore Green's legacy. Over the past four years, she's done both. "I didn't know anything about the whiskey business. I knew nothin...
African American Owned and Founded Uncle Nearest Premium Whiskey Achieves Sales Milestone 0 Shares SHELBYVILLE, TN – Uncle Nearest Premium Whiskey, the most award- winning American whiskey – including Bourbon – brand of 2019 and 2020, announces it has now become the best-selling African American owned and founded spirit brand in history, selling nearly 1.5 million bottles of its sought after super premium whiskey. The company’s whiskey portfolio, available in more than 21,000 locations, is currently made up of its small batch whiskey (SRP $49.99), its rare single barrel whiskey (...