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Through its community land sale, Billionaire Zombies Club seeks to provide a reasonable entry price for NFT buyers in a down market and to create a true...

Richard Kirshenbaum of SWAT Equity Partners: “Diversity and inclusion are more important than ever” Diversity and inclusion are more important than ever. America is a big, beautiful melting pot of ethnicities, cultures, sizes, and identities. Any brand that wants to last has to take this wonderfully diverse landscape into account and have it reflected on their teams, in their product development and in their engagement with customers. At SWAT […] The Thrive Global Community welcomes voices from many spheres on our open platform. We publish pieces as written by outside contributors with ...

Rachel Gogos of brandiD: “Build a solid foundation” Build a solid foundation. Consider your financial investment in starting a new brand, as well as the time it will take to monetize it. Identify a path that will help you sustain what you’re building while also monetizing some aspect of it as soon as possible. Launch a product or service that requires little to […] The Thrive Global Community welcomes voices from many spheres on our open platform. We publish pieces as written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Community st...

Know how to engage your audience with your brand. One of the most significant determinants of a lifestyle brand is its engagement with the consumer. Or, more accurately, in its consumers’ engagement with the brand. In my example of the ‘Live a Great Story’ brand, their social media comprises pictures and stories from their customers more […]

Rachel Moncton of ClassPass: “Tap into the right emotions” Tap into the right emotions. For ClassPass, it is important for us to offer a product and a community that our members can feel a part of right when they join. There are many fitness companies or sports apparel companies out there that use supermodels for marketing. We cast real, everyday people in our ads — many […] The Thrive Global Community welcomes voices from many spheres on our open platform. We publish pieces as written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own...