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Buoyed by festive season, how brands can make the most of the T20 WC opportunity

Buoyed by festive season, how brands can make the most of the T20 WC opportunity ....

South Africa , United Kingdom , Jolene Fernandes , Mayank Shah , Rohit Team India , Team India , Rohit Sharma Led Team India , World Cup , Niti Kumar , Starcom India , Star Sports , Madison Media Ultra , Senior Category Head , Parle Products ,

Focusing on new-age app clients for growth, says Niti Kumar, COO, Starcom

In her first detailed interview after taking over as the COO of Starcom, Niti Kumar talks about growth areas for the agency, overall business recovery from the Covid-19 pandemic and a range of other issues ....

Anupriya Acharya , Rathi Gangappa , Axis Bank , Bestmediainfo Bureau , Srivastava Delhi , Niti Kumar , Fresh To Home , Vadilal Ice Cream , Sony Entertainment , Media Consulting , Publicis Groupe India , New Age App , Ovid 19 Pandemic ,

Starcom bags media mandate for Vadilal Ice Creams

Starcom bags media mandate for Vadilal Ice Creams
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Msaakanksha Gandhi , Vadilal Group , Publicis Groupe , Niti Kumar , Starcom India , Vadilal Ice Creams , Brand Director ,

Starcom bags media mandate for Vadilal ice cream

The pitch process managed over five weeks and was clinched by Starcom. ....

Aakanksha Gandhi , Vadilal Group , Publicis Groupe , Niti Kumar , Starcom India , Vadilal Ice Creams , Brand Director ,

Connected TV: A growing market in India

Mumbai: Connected TV has an audience base of 45 million in India, according to Madison Advertising Report 2022. The segment contributes eight to ten per cent of the digital audience currently. In the last five years, it has grown nine times and is expected to grow by another four times to reach an audience base of 120 million by 2025. It is expected that connected TV audience ....

Chinmay Chandratre , Sanjay Singhal , Vijay Anand Kunduri , Pubmatic Vijay Anand Kunduri , Madison Advertising Report , Madison World , Indiantelevision Dot Com , Industry Partner Adjust , Gijsbert Pols , Niti Kumar , Udit Mediratta , Vijay Anand , Connected Tv In India , Media Planning , Indiantelevision Dot Com , Amm Summit , Panel Discussion , Niti Kumar , Gijsbert Pols , Sanjay Singhal , Chinmay Chandratre , Madison World , Udit Mediratta , Vijay Anand Kunduri , Ott Platforms ,