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Why Zero- and First-Party Data Collection Should Be a Priority in 2022

Now more than ever, businesses must focus on collecting zero- and first-party data, to help organizations provide more personalized customer experiences. ....

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3 CX Success and 3 CX Failures From the Financial Industry

Financial services companies are spending significant amounts of their budgets on CX but despite the financial commitment, the actual results are only so-so. ....

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What's the Cost of Bad UX? In This Case, $500M

Stakeholders often ask: “How much does it cost to do this? It sounds expensive.” Instead, they should ask: “How much does it cost not to do these things?” ....

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