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india one of the most economically powerful countries. we meet people interviewing. and this young man is spreading his reach around the world. talking of hotels with then $14 billion already with the big bus that runs booking dot com and price linejust to name runs booking dot com and price line just to name a few. he joins me later on in the show. wherever you arejoining me from around the world welcome to the show. just a few weeks ago what many anticipated, india overtook china to boast the biggest population on earth but can the country turn the demographic advantage into an economic one and what the secrets of selling to india s mass population of consumers. perhaps one sign of india s arrival was one of the opening stores of apple just a few weeks ago. but if you can compare the number of apple stores in china with that avenger the question becomes why is apple going on so late quiz mac apple currently has two stores in india but operates 45 stores in mainland ch ....
Just support our customers here locally, but also enable them to be a part of an experience globally. and let me end on this. what can you share with companies outside about how you create and build a brand for the indian consumers? i think that s a great question. i think the first and the foremost is to recognise that indian consumers are today probably one of the brightest and one of the most globally aware audiences you will find anywhere in the world. so do not mistake for india as a market which probably expects anything less than world class services and world class outcomes. but, you know, they expect that and of course, value. so first and foremost, usage of technology, meeting your consumers actively. and third, being comfortable being a global brand to transparently share not just the what of your service, but also of the why of your service. i ve always said if you can build a good business in india, you can build a good business around the world. ....
A relatively small amount compared to other parts of the world. you look at the india, you look at the number of people there are huge. but look at the age i levels of the people. but look at the age levels of the people. aren t they able to actually travel on their own yet? a lot of people very young. and then you look at the per capita gdp, very low compared to other areas. look, it s actually going to be something that we have to look at as a long term growth opportunity for us. but it s not necessarily growing in terms of the absolute numbers as much as other areas. glenn, let s talk about that all important market that is china. how has the return of the chinese traveller? has that made an impact yet? well, a couple of things on that. as i as i said many times, it s hard for the non chinese travel companies to really do well in china domestically, almost impossible. so really for people like us, we really concentrated more on the outbound part of the travel industry is chinese tra ....
Spending time consuming media and are getting influenced on what products to buy making purchases online. that fundamentally changes their exposure levels. the third thing i would say is that the indian consumer, while she is starting to become a lot more aware, a lot more modern in her thinking, also likes to hold back and have a lot of beliefs in indian tradition. and is therefore looking for a combination of traditional indian ingredients, deep rooted tradition, but in a modern format and it s that combination that has really has a hold on what she looks for. are they more likely to want products from international companies or domestic companies quiz maci companies or domestic companies cuiz-ma- ~ , companies or domestic companies huiz-ma ~ , ,, quiz-mac i think it s less about whether quiz-mac i think it s less about whether the - quiz-mac i think it s less - about whether the companies indian or domestic i think it ....