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Pinch me! It's hard to believe I only started tech journalism three months ago — it feels like years! From interviews, travel, and events to multiple crash courses in digital signage and marketing, I already feel like and older and…
NEW YORK-- DPAA , the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today nominations are now open for the first annual DOOH-E Awards (pronounced Dewey) powered by Quotient, the leading digital media and promotions technology company that pro
From advances in kiosk technology and digital menu boards, continued popularity in augmented and virtual reality to artificial intelligence coming to one of the world’s largest quick service restaurant brands, the digital signage industry had no shortage of attention-grabbing headlines in 2021.
Suffice to say, many people aren’t just in the top-10 market demographics anymore. (Further proof of this fact in the Ubimo chart below.) So, what are marketers and media buyers going to do now that OOH ad spend is coming back? An inflection point for outdoor advertising There is no shortage of bullish research indicating that OOH ad spend will rebound. Group M, for example, predicts outdoor will grow 22.4% this year, 19.7% in 2022 and see single-digit growth in 2023. When Angela Zepeda, chief marketer at Hyundai Motor America, worked out her launch plans for the new Tucson, OOH found its w...
TikTok rolls into DOOH How will TikTok and its short-form videos transform DOOH? How are short-form videos making an impact already? To learn more about this topic, Digital Signage Today spoke with Norm Chait, director of OOH product for Ubimo, a Quotient brand. Image via iStock.com As an industry, DOOH has consistently been on the cutting edge of advertising technology and methods. Innovators in the space have utilized tools ranging from dynamic content based on the weather to AR and VR experiences to draw in potential customers' eyes. They have also engaged with social media integrations, s...