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From advances in kiosk technology and digital menu boards, continued popularity in augmented and virtual reality to artificial intelligence coming to one of the world’s largest quick service restaurant brands, the digital signage industry had no shortage of attention-grabbing headlines in 2021. ....
McDonald s delivers AI at the drive-thru McDonald s is well known for its technology upgrades. From kiosks to drive-thru menus, the fast food giant has always looked for ways to boost the overall customer experience. Now, some McDonald s chains in Sweden are trying out artificial intelligence with its drive-thru digital signage. Photo: provided McDonald s is well known for its technology upgrades. From kiosks to drive-thru menus, the fast food giant has always looked for ways to boost the overall customer experience. Now, some McDonald s chains in Sweden are trying out artificial intelligence with its drive-thru digital signage. McDonald s partnered with Visual Art, a digital signage provider and Binary Brains, a software company to craft a solution that both analyze drive-thru data and delivered locally adapted menus based on the customer flow. ....