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Reebok
Reebok’s 2021 ad film All Types of Love ft. the Iconic House of Ninja features the ballroom culture that is historically associated with the queer community. Celebrating the legacy of vogue artiste Willi Ninja and his House of Ninja, the ad meaningfully connects the idea of defiance in this culture with the brand’s communication “Fierceness isn’t born, it’s made”. The brand’s tagline ‘I am what I am’ gets well reflected in this ad as it shows how The House of Ninja for over the years has been a space for feeling familial bonds, acceptance, free self-expression and a safe haven for members of the Pride community.